Tourism Marketing (In the Age of the Consumer)

Name: Tourism Marketing (In the Age of the Consumer)
ISBN: 9780415726351

Author: Not available
Publisher: Routledge
Published: 20220330
ISBN: 9780415726351
ISBN registration area: English-language area (ISBN 978-0)

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Description

Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together.