Attracting Investors Paperback (A Marketing Approach to Finding Funds for Your Business)

Name: Attracting Investors Paperback (A Marketing Approach to Finding Funds for Your Business)
Author: Kotler, Philip/ Kartajaya, Hermawan/ Young, S. Dav
ISBN: 9780471646563

Author: Kotler, Philip/ Kartajaya, Hermawan/ Young, S. Dav
Publisher: Wiley
Published: 20040813
ISBN: 9780471646563
ISBN registration area: English-language area (ISBN 978-0)

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Description

How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors.