Reorganize for Resilience : Putting Customers at the Center of Your Business (Putting Customers at the Center of Your Business)

Author
Gulati, Ranjay
Publisher
Harvard Business School
Published
20100128
ISBN
9781422117217
ISBN registration area
English-language area (ISBN 978-1)

Description

In an era of raging commoditization and eroding profit margins, survival depends on resilience: staying one step ahead of your customers. This book shows how resilient organizations cut through internal barriers that impede action, build bridges between warring divisions, and transform former competitors into collaborators.