AI in Consumer Analytics and Strategic Branding

Author
Not available
Publisher
IGI Global
Published
20260225
ISBN
9798337399645
ISBN registration area
United States (ISBN 979-8)

Description

The advancement of intelligent technologies reshapes the marketing ecosystem. Organizations are now driven by data-rich, intelligent marketing strategies and tools, capable of understanding consumers' preference, and allowing personalized responses in real-time. From decoding complex consumer behaviors to crafting adaptive brand strategies, AI-enabled tools redefine how organizations compete, connect, and create value in dynamic markets.