Electronic Marketing: Integrating Electronic Resources Into the Marketing Process

저자
정보 없음
출판사
South-Western Educational Publishing
출판일
20030301
ISBN
9780324175950
ISBN 등록 지역
영어권 (ISBN 978-0)

소개

This innovative and exciting new edition of Electronic Marketing combines the traditional proven marketing process of situation analysis, marketing planning, and marketing implementation to introduce the enhanced speed, accuracy, and target abilit...