The Orange Code (How Ing Direct Succeeded by Being a Rebel With a Cause)

저자
Kuhlmann, Arkadi
출판사
Wiley
출판일
20100331
ISBN
9780470538791
ISBN 등록 지역
영어권 (ISBN 978-0)

소개

How championing consumers led to ING Direct's revolutionary rise in the banking industry In an industry dominated by big banks with little patience for their customers, ING Direct has always strived to be different-a rebel with a cause, if you will-and in doing so, they've become the most successful online banking venture in history.