소개
'Smart Trust is without doubt one of the most powerful and seminal books of our age' Warren Bennis After illustrating the global relevance of trust with his book The Speed of Trust by selling more than 1 million copies in twenty-two languages, Stephen M. R. Covey is back to illuminate the hidden power of trust to change lives and impact organizations. Smart Trust shares enlightening principles and anecdotes of numerous 'outliers' of success of people and organizations that are not only achieving unprecedented prosperity from high-trust relationships and cultures but - even more inspiring - are also attaining elevated levels of energy and joy. Research from multiple sources confirms that high-trust organizations outperform low-trust organizations by nearly three times. High-trust people are more likely to get hired or promoted, get the best projects and bigger budgets, and are last to be laid off. With penetrating insights illuminated by their unique access to many of the world's most successful leaders and organizations, Smart Trust offers a breakthrough formula that makes trust a performance multiplier for leaders, teams, organizations, and even countries. You will discover why trust is fast becoming the most consequential life and leadership skill of our time - a career critical competency required to navigate and compete in this perilous twenty-first century interdependent, global economy. This sea-changing book will forever change your perspective as it reveals and validates, once and for all, the transformational power of trust. Reading and mastering Smart Trust will increase your probability of thriving in this increasingly unpredictable marketplace. Stephen M. R. Covey is cofounder of CoveyLink and the FranklinCovey Global Speed of Trust Practice. He is the former CEO of Covey Leadership Center, which, under his stewardship, became the largest leadership development company in the world and today, as FranklinCovey, teaches trust in more than 100 countries. Greg Link is cofounder of CoveyLink, the FranklinCovey Global Speed of Trust Practice, and the former Covey Leadership Center. A trusted executive confidant, adviser, and compelling keynote speaker, Link is a recognized authority on trust, leadership, sales, marketing and high performance. Stephen M. R. Covey is a Harvard MBA and the former CEO of the Covey Leadership Center which, under his stewardship, became the largest leadership development company in the world. He is in demand as a leading authority on creating high-performance organizations. He lives in Utah. Trust continues to be the most pivotal element needed in successful relationships-from personal to political to business. Smart Trust shows how to develop optimal trust relationships, revealing how this approach been successfully used already for both organizations andon a personal level, and offering targeted advice on how to make trust relationships work in your business and your life. {\rtf1\ansi\ansicpg1252\deff0\deflang2057{\fonttbl{\f0\fswiss\fprq2\fcharset0 Arial;}{\f1\fnil\fcharset0 Arial;}} {\colortbl ;\red0\green0\blue0;\red255\green255\blue255;} \viewkind4\uc1\pard\cbpat2\cf1\f0\fs20 'Covey convincingly validates our experience at Dell - that trust has a bottom-line impact on results and that when trust goes up, speed goes up while costs come down\'85insightful book' Kevin Rollins, President and CEO, Dell Inc\cf0 \par \pard\f1 \par \cf1\f0 'Red-hot relevant!' William G. Parrett, CEO, Deloitte Touche Tohmatsu \par \par \pard\cbpat2 'Covey brilliantly focuses on that overlooked bedrock of democratic capitalism-trust. Like the air we breathe, we too often take this critical intangible for granted. As Covey makes clear, we do so at our ultimate competitive peril' Steve Forbes, President and CEO, Forbes\cf0 \par \pard\f1\fs18 \par } Smart Trust shows how to develop optimal trust relationships and how this has approach been successful for so many across the globe