Innovation Odyssey (Lessons from an Impossible Project)

저자
정보 없음
출판사
Auerbach Publications
출판일
20230421
ISBN
9781032387468
ISBN 등록 지역
영어권 (ISBN 978-1)

소개

This book tells the story of a project to develop a low-cost electric car, a goal previously considered impossible. An adventure in management and technical innovation, the project was a breakthrough in cultural innovation as it brought together French, Japanese, Indian, and Chinese organizations to deliver a car for the European market.