소개
How clearly do you assess the return on investment (ROI) for spending related to data-driven marketing? Are you a leader or a laggard in data-driven marketing? How important is visitor or lead scoring in data-driven marketing? What has been the impact of data-driven marketing on your organization? Have you considered the extra value that data-driven marketing can bring to your organization in the years ahead? Defining, designing, creating, and implementing a process to solve a challenge o