A Study on Behavioral Intention of Consumers Towards Mobile Banking

저자
정보 없음
출판사
LAP Lambert Academic Publishing
출판일
20190218
ISBN
9786139451173

소개

Mobile banking had changed the banking process in the modern world. This book helps to understand the impact of various factors on usage of mobile banking. The attitude and perception of consumers towards usage of mobile banking had been analyzed. This book gives insights for practicing managers in banking industry to develop user friendly mobile banking process. The numerous benefits of mobile banking had been described.